Your missional guide to seeing and loving people in the digital age

Welcome to the Audience Map

“The Audience Map has helped me see how my day-to-day work in doing ministry is and isn’t helping my students, staff, and volunteers. We’re all on a journey and this tool gives us the ability to look into real people’s lives and see how we can help move them toward Christ in meaningful and authentic ways. “

– A Cru staff member

Nicodemus. The Samaritan woman. The paralytic. The Pharisees.

Jesus engaged very different kinds of people— right where they were spiritually— in various ways with wisdom, grace, and truth.

The Audience Map is research-based insight into how real people migrate on their spiritual journey today, regardless of culture, geography, age, or religious background. As you help people encounter Jesus, the Audience Map is your guide to the way people sojourn spiritually so you can see people as they are. Your journey begins here.